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The Standard Q1 2018

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Industry Perspectives

Recruiting Strategy: Covering All the Bases

The range of recruiting strategies available today is a testament to the dedicated work that professionals put into finding the right talent for the right job. Before LinkedIn, there was email. Before email, we used direct mail. Before that, we made calls. Today, each of these strategies has an important place in healthcare recruiting. However, research reveals that the most effective channel is perhaps the most widely available. According to data from Medical Marketing Services (MMS), email is channel physicians use the most to learn about new opportunities.

Keep Physicians in the Know

Does it surprise you to learn that an estimated 50 percent of physicians quit their first jobs within 24 months? Mitigating the risk means making sure the provider, facility, location, and opportunity are all aligned.  The Delta Companies uses every communication channel available to recruit providers, and we do it with a vetted game plan to ensure our efforts lead to results. We start by understanding who wants to be contacted. 

Send a Well Written Message

It turns out that the vast majority of physicians (both employed and seeking a job) want to know about job opportunities. Out of all the possibilities, from calls to job boards, 98 percent of physicians want to be contacted about recruiting opportunities via email, according to MMS. The firm also found that the key to click through is the subject line: 61 percent of physicians say that’s what gets their attention. Recruiters who include the specialty and location in the subject line have the best chance for getting a response.

Today, no one leaves home without a smart device – and most people use their phones, tablets, and laptops to check email and social media. As such, recruiters are wise to write their messages in a way that quickly captures the attention of busy professionals on the go.

Recruiting Rationale

Recruiters know every physician has personal and financial goals when it comes to advancing his or her career. However, by understanding that some of the main reasons for accepting a new position are based on compensation, location, and opportunity for advancement (according to MMS’ research), recruiters can tap into the right messaging for email, calls, and social media posts.

In today’s Information Age, recruiters have the ability to leverage a variety of channels for recruiting. At The Delta Companies, we leverage the power of every communication channel to ensure we reach candidates and prospects in the most effective way – and help facilities around the nation fulfill their healthcare staffing needs.

Placements & Interviews

Placement Data by Specialty

This data represents average statistics of placements and interviews by Delta Physician Placement over the twelve-month survey period. Since these averages only include placements and interviews, the compensation information presented indicates the rate at which candidates are choosing to interview or sign. Average days information can be used to forecast a probable timeline for a recruitment effort in a particular specialty.

  Average Compensation Average Days
  Starting Compensation Sign-on Bonus Potential Compensation From Interview to Placement
Primary Care
Family Medicine $229,638 $23,333 $274,424 18
Family Medicine- Obstetrics $227,918 $57,500 $352,873 27
Internal Medicine $221,250 $21,250 $263,750 28
Obstetrics/Gynecology $319,167 $21,000 $354,167 35
Pediatrics $203,750 $17,500 $240,455 12
Psychiatry $248,154 $23,000 $276,231 36
Surgery
Surgery - Orthopedic $553,680 $58,333 $681,447 27
Surgery - General $406,250 $40,625 $440,000 35
Surgery- Cardiothoracic $547,500 $25,000 $1,011,500 12
Urology $441,250 $32,500 $554,250 30
Sub-Specialty
Critical Care Medicine $530,000 $30,000 $700,000 2
Neurology $475,000 $25,000 $475,000 37
Hospital-Based
Emergency Medicine  $359,037 $16,250 $387,867 21
Hospitalist $261,359 $21,375 $301,654 28
Pediatric Hospitalist $232,500 $26,000 $243,500 18

Data reflects averages from placements and interviews by Delta Physician Placement from April 2017 through March 2018. “Potential Compensation” data reflects average yearly compensation at full production excluding benefits. “Average Days” data does not include off-contract placements. “Average Days Total Placement” data is calculated from profile to placement. 


Placements by Population

Placements by Population

Data indicates sources of candidates for placements and interviews from April 2017 through March 2018.

Candidate Sources

Candidate Sources

 

Data indicates sources of candidates for placements and interviews from April 2017 through March 2018.

Market Demand

Nationwide Search Distribution

Nationwide Search Distribution

Map represents searches initiated by Delta Physician Placement on behalf of healthcare facilities from April 2017 through March 2018.



Specialty Demand Comparison

  1st Quarter 2018 1st Quarter 2017
1. Family Medicine Family Medicine
2. Obstetrics/Gynecology Obstetrics/Gynecology
3. Surgery - Orthopedic  Emergency Medicine
4. Pediatrics Psychiatry
5. Surgery - General Family Medicine - Obstetrics
6. CRNA Hospitalist
7. Internal Medicine Internal Medicine
8. Otolaryngology Surgery - General
9. Psychiatry Urology
10. Pulmonary Critical Care Medicine Pediatric Gastroenterology
11. Surgery - Cardiothoracic Pediatric Hospitalist
12. Allergy/Immunology Pediatric Infectious Disease
13.

Anesthesiology

Pediatric Pulmonology
14. CMO CMO
15. Dermatology

Critical Care Medicine

Data compares the top 15 most requested searches initiated by Delta Physician Placement, comparing the first quarters of 2017 and 2018.

Search Distribution Specialty

Search Distribution Specialty

Data indicates the percentage of searches initiated by specialty grouping between April 2017 through March 2018.



Candidate Placements

  Top 5 States Providers Have
Taken New Opportunities
1. Wisconsin
2. Louisiana
3. Pennsylvania
4. New York
5. Iowa

Compares all states for the top 5 candidate placements as initiated by Delta Physician Placement from April 2017 through March 2018.

Locum Tenens

Days Requested - Top Specialties

Days Requested

Data indicates the top specialties by days requested from April 2017 through March 2018.

Nationwide Physician Distribution

Nationwide

Map represents the percentage of licensed physicians by region working with Delta Locum Tenens

1st Quarter 2018
April 2017 - March 2018

Industry Perspectives

Dr. Alexa Will See You Now: The rise of voice-assisted devices in healthcare

Just as consumers are getting comfortable asking Alexa to play their favorite songs, order pizza, and provide driving directions, the use of digital assistant technology is building in healthcare. From answering basic healthcare questions, providing appointment or therapy reminders, to monitoring vitals like blood pressure, the use of smart voice technology is helping streamline patient care while ushering in a new era of governance.

Answers On Demand

Hands-free help can be vital if you’re injured or unable to pick up a phone. Three of the most prevalent health-related assistants that are enabled through a smart speaker device like Amazon’s Alexa are Cigna’s “Answers by Cigna 2,” Mayo Clinic’s “Mayo Clinic First Aid 3,” and Orbita’s “Voice Experience Designer.” These technologies make it possible for patients to ask about symptoms, treatments, and general insurance questions. Cigna’s application provides on-demand answers to 150 commonly-asked healthcare questions. It is also designed to promote health literacy by enabling clients to ask about insurance and their specific coverage. (After a survey, the firm found that 20 percent and 66 percent of respondents didn’t understand certain terms, such as “premium” or “formulary,” according to Cigna.)

Mayo Clinic’s app provides instructions for everyday self-care (treating a wound or fever, etc.) and gives answers to common medical questions. Orbita’s tool empowers a healthcare entity to write its own application that is then deployed via a smart speaker device.

All of these applications have a common goal: to provide a more personalized patient while streamlining wait times, reducing information clutter, and eliminating stress.

Accuracy of Information 

Today, most patients are familiar with automated calls, that voice on the line when you’re asked what department you need, if you’d like to make an appointment, if you want the nurse’s line, or if you want to fill a prescription. This automation saves patients time – and can save providers about $.30 per call.

But just how conversational will these technology become? It’s a wait-and-see scenario.

One of the biggest obstacles to voice-assisted technology is accuracy of information. What if the app can’t understand the patient and delivers incorrect information? Or what if the data is outdated and the resulting answer is wrong? The burden of delivering the right information to the right patient at the right time falls on the company behind the app.

Artificial intelligence and machine learning will never fully replace human interaction, but like any technology, its design and function will innovate with the times. And as more people warm to the benefits of voice-assisted devices, its usage in healthcare is poised to pick up.

 

Placements & Interviews

Placement Data by Specialty

This data represents average statistics of placements and interviews by Delta Healthcare Providers over the twelve-month survey period. Since these averages only include placements and interviews, the compensation information presented indicates the rate at which candidates are choosing to interview or sign. Average days information can be used to forecast a probable timeline for a recruitment effort in a particular specialty.

  Average Compensation Average Days
  Starting Compensation Sign-on Bonus Student Loan Repayment Relocation Reimbursement From Interview to Placement Total Placements Fastest Days-to-Fill
Rehabilitation
Occupational Therapist $85,341 $7,417 $30,000 $4,143 6 70 22
Physical Therapist $84,765 $11,758 $24,263 $4,550 9 73 1
Speech-Language Pathologist $83,884 $7,000 $19,000 $3,800 7 81 21
Extenders
Nurse Practitioner $146,986 $19,633 $42,174 $9,417 15 68 1
Physician Assistant $141,000 $12,500 - $5,000 2 50 19
Allied/Other
Dentist $170,262 $21,286 $52,500 $9,727 16 92 1
Diagnostic Medical Sonographer $65,000 $65,000 $6,500 $2,500 0 71 181
Licensed Clinical Social Worker $71,355 $6,200 - $3,500 18 89 26
Nursing
CRNA $141,600 $100,000 - $3,750 15 83 274
Registered Nurse $72,232 $10,298 $20,333 $8,908 4 78 3
Director of Nursing $78,000 $2,000 - $5,000 2 89 121

 Data reflects averages from placements and interviews by Delta Healthcare Providers from April 2017 through March 2018. “Average Compensation” data reflects average yearly compensation for each position listed above. “Average Days” data does not include off-contract placements.


Placements by Population

Placements by Population

Data indicates the percentage of placements made from April 2017 through March 2018 by the population of the search facility's metropolitan area.

Years of Experience


Data indicates the average years of experience of candidates for placements and interviews from April 2017 through March 2018.

Market Demand

Nationwide Search Distribution

Nationwide Search Distribution

Map represents searches initiated by Delta Healthcare Providers on behalf of healthcare facilities from April 2017 through March 2018.



Candidate Placements

  Top 5 States Providers Have
Taken New Opportunities
1. Alaska
2. California
3. Wisconsin
4. Nebraska
5. Kansas

Data is compiled from assignments placed by Delta Healthcare Providers from April 2017 through March 2018.

Specialty Demand Comparison

  1st Quarter 2018 1st Quarter 2017
1. Physical Therapist Registered Nurse
2. Registered Nurse

Physical Therapist

3. Nurse Practitioner Nurse Practitioner
4. Occupational Therapist Occupational Therapist
5. Medical Technologist Dentist

 


Candidate Sources

Candidate Sources


Data indicates sources of candidates for placements and interviews from April 2017 through March 2018.

Staffing

Facility Demographics

Facility Demographics Charts


Data is compiled from assignments placed by Delta Healthcare Providers from January 2018 through March 2018.



Years of Experience

Years of Experience

 

Data is compiled from assignments placed by Delta Healthcare Providers from January 2018 through March 2018.